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asecos and crossbase - safe is safe

asecos uses crossbase as a PIM and cross-media solution for the efficient management of complex product relationships and the automated generation of texts, graphics and catalog pages.

Key issues for us were discussed in detail and a perfectly suitable approach was defined for asecos. I was most impressed by the perfect support provided by the crossbase team during the entire product launch, as well as the high level of expertise of the individual consultants.

Sven Sievers
Application Consultant, asecos GmbH

asecos GmbH
63584 Gründau

Contact person:
Jennifer Wolfram
Marketing employee
Tel.: +49 6051 9220 - 517
j.wolfram@asecos.com

Information about the company

Type of company: Manufacturer
Branch of industry: Building elements and materials
Branch of industry: Building components, building suppliers
Sales assortment: over 15,000 articles
Sales category: 51 to 100 million €
Number of employees: approx. 400 worldwide
ERP system: abas

Information on the solution

Software type: Standard software
Solution type: Individual solution

The name asecos stands for safety and environmental protection when handling hazardous substances and flammable liquids. The Gründau-based company's product range extends from fire-resistant safety cabinets and products for handling hazardous substances to extraction systems and tank systems for storing hazardous substances. With its own national subsidiaries in the Netherlands, France, Spain, England and Italy as well as a global sales network of specialist dealers and partners, asecos ensures proximity to the market.

A customized PIM and cross-media solution was implemented for asecos based on the standard crossbase software. Over 15,000 articles with approx. 50 fields and the product hierarchy per article are continuously imported from abas into the PIM via the bidirectional interface and product information is transferred back to abas.

The product relationships are very complex: an article configuration consists of the empty cabinet, the carcass in a specific color and the interior fittings with a selectable equipment package and other equipment accessories. In order to keep the effort for text maintenance as low as possible in view of the complex product logic, even for translations, text modules are maintained and texts are automatically generated according to product group-specific templates. This includes short descriptions, functional texts, equipment texts and product descriptions.

The integrated image database is used to manage and link product photos, application photos, icons, graphics, drawings and diagrams. Particularly noteworthy are the language-specific Illustrator graphics, which are generated fully automatically on the basis of placeholders and text modules. In order to be able to use articles as standard articles in the catalog or in electronic sales channels, these are referenced in marketing-specific product views. The automation of the multilingual, approximately 600-page product catalog is carried out using Adobe InDesign and crossbase.print on the basis of table templates and layout templates for the pages. Another highlight is the automation of the icon bars via tables and product features as well as the variable configuration tables.

Solution details

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Print: General catalog 2022

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Website: Product configurator

The crossbase solution in a nutshell

  • PIM with bidirectional interface to abas
  • Integrated image database/MAM with graphics converter
  • Text management, generation of texts from text modules via text templates
  • Automated translation process with connection to the TMS
  • Channel output management for controlling market-specific product ranges and prices
  • Automated print production with InDesign without compromising on design
  • Excel configurator for providing data to specialist retailers
  • CMS as a platform for the online catalog

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I look forward to a personal
consultation 
with you.

Herby Tessadri, Sales Manager

Call me +49 7031 9880-770
or write a message

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