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Tailored to individual requirements

LEUCO uses crossbase for the enrichment of information and the creation of print and online catalogs.

With crossbase I can comfortably supply our markets, languages and sales channels with print and online media.

Wolfgang Maier
Marketing manager, LEUCO Ledermann GmbH & Co. KG

LEUCO Ledermann GmbH & Co. KG
72160 Horb
F-67541 Ostwald Cedex

Contact person:
Wolfgang Maier
Marketing manager
Tel.: +49 7451 93-275
wolfgang.maier@leuco.com

Information about the company

Type of company: Manufacturer
Branch of industry: Tools
Branch of industry: Branch of industry
Sales assortment: approx. 8,000 products
Sales category: 101 to € 250 million
Number of employees: 1.200
ERP system: SAP

Information on the solution

Software type: Standard software
Solution type: Individual solution

LEUCO is organized under the umbrella of LEUCO AG based in Horb, an internationally oriented group of companies in the precision tool industry in the woodworking sector. LEUCO is the premium brand for direct sales. With 20 subsidiaries in 17 countries and 93 sales partners in 64 countries, LEUCO is one of the global market leaders. The product range includes circular saw blades, hoggers, milling cutters, drills, indexable inserts, diamond tools and clamping systems for solid wood, wood-based materials and composites.

Based on the crossbase standard software, a PIM, MAM and cross-media solution adapted to LEUCO's individual requirements was implemented. The starting point is the interface to SAP. All sales items, including logistical data, are transferred to the PIM system via this connection.

In the PIM system, the SAP data is enriched with extensive product relationships (spare parts, indexable inserts, accessories), images and texts and mapped in various market- and media-specific product views. This includes, for example, the 600-page product catalog, also available as an internal sales document. All publications are produced in-house at LEUCO. The sophisticated layout of the product catalog was implemented as a standard solution: A comprehensive table layout with images and text from various product views and product levels is automatically generated from the individually configured standard table. The tables are paginated as a continuous set. Shortly before printing, the country-specific price data is automatically printed in a price run and the comprehensive index is automatically generated.

The translations are efficiently controlled via crossbase.trans and Trados and are available shortly after completion of the German catalog. In particular, the prompt creation of the country variants, which differ in terms of range and price, brings significant cost benefits.

Solution details

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Catalog complete program

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Website: Homepage

The crossbase solution in a nutshell

  • PIM with ERP interface, extensive product features and relationships
  • Product views for market-specific presentation
  • PIM with integrated MAM
  • Connection to Trados
  • Printed sales catalogs, partially priced, also as a "sales document" variant in various languages and countries
  • LEUCO website with integrated online catalog and dynamic tool finder

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I look forward to a personal
consultation 
with you.

Herby Tessadri, Sales Manager

Call me +49 7031 9880-770
or write a message

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