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ZIEHL-ABEGG and crossbase - proALPHA and measurement data system

ZIEHL-ABEGG uses crossbase as an individual PIM, MAM and cross-media solution

With the crossbase software solution, all product information is maintained centrally in one place. This simplifies the production processes for the media to be created and ensures that the data source is always up-to-date.

ZIEHL-ABEGG SE
74653 Künzelsau
US-27409 Greensboro
F-01800 Villieu

Contact person:
Mario Knecht
Head of Product Catalogs
Tel.: +49 7940 16 - 90249
mario.knecht@ziehl-abegg.de

Information about the company

Type of company: Manufacturer
Branch of industry: Electrical engineering, mechanical engineering
Branch of industry: Electrical engineering
Sales assortment: approx. 30,000 products
Sales category: 501 million to 1 billion
Number of employees: 5,100 worldwide
ERP system: proALPHA

Information on the solution

Software type: Standard software
Solution type: Individual solution

Products from the southern German company ZIEHL-ABEGG SE set global standards for reliability, efficiency and energy savings. The company, founded in Berlin in 1910, is a quality and technology leader in air, control and drive technology. The broad positioning is reflected in the areas of application: ZIEHL-ABEGG motors move the most modern computer tomographs around the world, as well as complex elevator systems. ZIEHL-ABEGG products are used in many areas where air has to be moved.

A PIM, MAM and cross-media solution tailored to ZIEHL-ABEGG's individual requirements was implemented on the basis of the crossbase standard software. The starting point is the interface to proALPHA and the measurement data system. All sales items with product features and measurement data are imported into the PIM system via these connections. The proALPHA data is then enriched in the PIM system with extensive product relationships, images, documents and texts and mapped in the various market- and media-specific product views. These include in particular the printed, multilingual and in some cases country-specific main catalogs, e.g. the "Centrifugal fans for air conditioning units" catalog with over 350 pages in German and English.

The catalog consists of product pages with complex tables (dimensioning tables, matrix tables and dimension tables) as well as editorial pages with extensive technical information. The page cross-references are worth mentioning. These point to the accessories and are resolved automatically. The product description texts are generated automatically from the technical features.

ZIEHL-ABEGG also uses the Office data sheet with a special function for characteristic curve diagrams.

A MAM system is used for internal purposes. Here, all types of image data and documents are managed in a MAM structure and made available to users via an intranet site.

Solution details

The crossbase solution in a nutshell

  • PIM with extensive product features and product relationships
  • Extensive advertising texts, including texts generated from text templates
  • Translation workflow
  • PIM with integrated MAM
  • Printed sales catalogs in different country variants
  • Automated data sheets in Word

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Herby Tessadri, Sales Manager

Call me +49 7031 9880-770
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