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HÜPPE and crossbase - shower and soul and PIM

HÜPPE uses crossbase as a PIM, MAM and cross-media solution for central data management

Our product portfolio with many design and customization options requires a varied product and article structure. With the crossbase data model, we can map all interrelationships very well and make them available for various output channels.

Sabine te Poel
Project Manager Master Data & PIM, HÜPPE GmbH

HÜPPE GmbH
26160 Bad Zwischenahn

Contact person:
Sabine te Poel
Project Manager Master Data & PIM
Tel.: +49 4403 67-101
sabine.tepoel@hueppe.com

Information about the company

Type of company: Manufacturer
Branch of industry: Sanitary/heating/air conditioning
Branch of industry: Sanitary
Sales assortment: approx. 1.5 million article variants and spare parts
Sales category: 51 to 100 million €
Number of employees: approx. 600 employees worldwide
ERP system: Infor

Information on the solution

Software type: Standard software
Solution type: Individual solution

HÜPPE GmbH, headquartered in Bad Zwischenahn, Lower Saxony, is one of the leading European manufacturers in the sanitary industry. The company boasts over 125 years of experience and, as a renowned brand manufacturer, stands for innovation, design, quality and customer service when it comes to showers. The product portfolio, which is available worldwide, includes shower enclosures, shower trays, wall cladding, organizers and accessories. HÜPPE GmbH operates two production sites in Germany and Turkey as well as five European sales companies. The parent company is the German Aurelius Group based in Munich.

A PIM, MAM and cross-media solution was implemented for Hüppe on the basis of the crossbase standard software. The existing PIM system and MAM system were replaced and the data migrated accordingly.

The articles are now continuously imported into crossbase via a standard interface to the ERP system. Here, the newly imported articles are automatically classified in the product structure. Technical characteristics and product relationships are transferred or additionally maintained. The inheritance concept is used for this. The crossbase data model has proven to be very flexible for mapping product variants. Defined content is maintained for the base article, such as product photos and texts as well as spare parts lists including versioning. This results in a large number of article variants and correlations that can be found and displayed immediately.

The integrated MAM enables the management of product photos, graphics and certificates. The graphics converter can be used to automatically generate defined image formats and language variants. These are used for targeted digital use and for integration in print.

In addition, BMEcat catalogs with the ETIM standard classification are generated automatically. The feature mapping of crossbase is used to link the attributes of the standard classification with the attributes of Hüppe.

The country-specific catalogs/price lists, which consist of product pages with a modular structure and editorial pages with a free layout, are database-supported and automatically produced in various languages using the crossbase print engine.

Solution details

The crossbase solution in a nutshell

  • PIM with XML import interface to the ERP system
  • Integrated image database/MAM with graphics converter
  • Generation of enumeration texts and continuous texts from document modules and features
  • Automated translation process with connection to the TMS
  • Channel output management for controlling the output channels
  • API server with web services for internal information distribution and data provision for the web store
  • ETIM classification for the provision of data for business and trading partners and industry portals
  • Automated print production with InDesign without compromising on design

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Herby Tessadri, Sales Manager

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