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Gühring and crossbase - precise data management

Gühring uses crossbase as a PIM and cross-media solution for data management, data provision and the automated creation of print media

With the crossbase software solution, all product information is maintained centrally in one place. This simplifies the production processes for the media to be created and ensures that the data source is always up-to-date.

Gühring KG
72458 Albstadt
F-74370 Metz-Tessy

Contact person:
Tobias Eith
Product Manager
Tel.: +49 7431 17 - 21 886
tobias.eith@guehring.de

Information about the company

Type of company: Manufacturer
Branch of industry: Tools
Branch of industry: Tools for metal cutting
Sales assortment: over 90,000 articles
Sales category: over 1 billion €
Number of employees: approx. 8,000 worldwide
ERP system: SAP

Information on the solution

Software type: Standard software
Solution type: Individual solution

Gühring KG is a family-run company and one of the world's leading manufacturers of rotary precision tools for metal cutting with headquarters in Albstadt. The company is represented worldwide with over 60 production and service centers and 44 national subsidiaries.
The product range includes drilling, threading, milling, countersinking, reaming and clamping tools.

A customized PIM and cross-media solution was implemented for Gühring on the basis of the crossbase standard software. Approximately 90,000 articles, including product structure, prices and almost 30 features, are continuously imported per article via the XML interface from SAP to the PIM. The so-called variety, which groups items with an identical shape and cutting material, plays an important role in marketing-specific communication. Other features as well as images and texts are maintained in the grade and passed on to the articles. The integrated image database is used to manage and link product photos, application photos, icons, graphics, drawings and diagrams.

The graphics converter automatically generates additional image formats. To minimize the effort required for text maintenance and translations, enumeration texts are automatically generated from reusable document modules. As the SAP designations for attributes and attribute values are often named according to internal aspects and not marketing-oriented, "marketing translations" are stored for the individual values in the PIM. These are then used for the derivations to the print and online media.

In order to be able to use articles as standard articles in the printed catalogs, on the websites or in the stores, these are referenced in marketing-specific product views and catalog assortments for the corresponding sales channels. For the SAP store, the data is provided in a coordinated XML format with the required image files. Similarly, the data is provided to trading partners in BMEcat format in the eClass and UNSPSC classifications. The API server enables IT to retrieve data from the PIM at any time and use it for internal information systems.

Solution details

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Print: Product catalog

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Webshop

The crossbase solution in a nutshell

  • PIM with XML import interface to the ERP system
  • Integrated image database/MAM with graphics converter
  • Text management, generation of enumeration texts from document modules
  • Automated translation process with connection to the TMS
  • Channel output management for controlling market-specific product ranges and prices
  • Automated creation of catalogs using the print server for distributed production
  • Data provision from BMEcat with the classifications eClass and UNSPSC
  • XML export interface to the SAP store
  • API server with web services for internal information distribution and data provision for the web store

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I look forward to a personal
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Herby Tessadri, Sales Manager

Call me +49 7031 9880-770
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