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CERATIZIT and crossbase - one solution for everything

CERATIZIT uses crossbase as a PIM, MAM and cross-media solution with SAP interface

By using the crossbase solution, we have been able to significantly improve the quality of our product master data, among other things. This gives us a clear advantage in international competition and brings visible added value for our customers.

Frank Zotz
Application Consultant, Ceratizit Germany GmbH

Ceratizit Germany GmbH
87437 Kempten
F-95300 Pontoise

Contact person:
Michael Blank
Marketing Manager
Tel.: +49 831 57010-3680
michael.blank@wnt.com

Information about the company

Type of company: Manufacturer
Branch of industry: Tools
Focus: Cutting and precision tools
Sales assortment: over 45,000 products
Sales category: over 1 billion €
Number of employees: over 9,000
ERP system: SAP

Information on the solution

Software type: Standard software
Solution type: Individual solution

CERATIZIT Deutschland GmbH (formerly WNT Deutschland GmbH) is a sales organization operating throughout Europe andsales organization that supplies small and medium-sized companies with cutting and precision tools. WNT was founded in 1987 as a model of a revolutionary sales and support concept near Kempten in order to respond to technical developments in the machining industry in a practical way. WNT has been part of the CERATIZIT group of companies since 2002 and the company was renamed in 2018. CERATIZIT has subsidiaries in 19 European countries.

Based on the standard software crossbase, a PIM, MAM and cross-media solution adapted to the individual requirements was implemented for CERATIZIT Deutschland GmbH (formerly WNT Deutschland GmbH). The starting point is the interface to SAP. All sales items, including logistics data, are transferred to the PIM system via this connection and regularly posted. The SAP data is mapped in the PIM system with extensive technical functions, enriched with product links, images, documents, CAD data and texts and mapped in various market- and media-specific product views. These include, for example, the main catalog (consisting of 10 sub-catalogs) with over 1,900 pages and the extensive eShop "Toolingcenter". All these media are produced in specific languages.

A special feature of the eShop is the guided search. It enables a feature-based search and provides a display of the cutting data as a result. The complex product tables of the print catalog in the segment area are generated on the basis of an individual data logic, sometimes over several pages with automatic pagination.

The translations are efficiently controlled with crossbase.trans and SDL Trados and are available shortly after completion of the German catalog. More than 10 language mutations are generated in a very short time. Shortly before printing, the country-specific price data is automatically inserted in a price run.

Solution details

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Print: Product catalog

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Website: Product view

The crossbase solution in a nutshell

  • PIM with interface to SAP
  • PIM with integrated MAM
  • Online catalog with shop functions
  • Translation workflow
  • Printed sales catalogs in different country variants with price update
  • Print server farm and batch production

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I look forward to a personal
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Herby Tessadri, Sales Manager

Call me +49 7031 9880-770
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